Tug's Conversion API

Restore Lost Conversions and Optimise ROI with Conversion API Solutions

Digital advertising is changing fast. With third-party cookies disappearing and privacy regulations tightening, performance marketers are losing critical signals. Over half report a drop in campaign effectiveness and difficulty proving ROI.

Conversion API (CAPI) is the solution. Instead of relying on browser-based tracking, CAPI sends conversion data directly from your server to ad platforms like META, TikTok and other platforms, capturing key actions even when cookies are blocked or consent is denied.

The result? More accurate attribution, smarter optimisation, and stronger performance.

CAPI doesn’t just fix tracking. It improves it - giving you better control, better data, and better outcomes.

Key Benefits of Embracing CAPI

Recapture Lost Conversions: Server-side events mean browser blocks won’t hold back your data – marketers can recover up to 19% more attributed conversions by capturing events the pixel might miss.

Boost Ad ROI: Feeding higher-quality data back to ad platforms drives better optimisation, cutting cost per result by up to 13% according to Meta’s studies. More conversions tracked for the same spend means greater efficiency.

Better Targeting & Lead Quality: First-party data via CAPI improves match rates and audience targeting. Advertisers have seen a 44% increase in converting leads to qualified leads thanks to more complete data fuelling smarter campaigns.

Privacy-Compliant & Future-Proof: CAPI uses consented first-party data and server infrastructure under your control, making it easier to meet GDPR, PIPEDA and CCPA requirements while thriving in a cookieless future. You’ll build trust with customers and be ready for whatever changes come next.

Ready to Make the Switch?

Tug offers two solutions to help you unlock the power of Conversion API:

SST CAPI – Our on-premise server-to-server integration for teams needing full control.
Tug’s CAPI Gateway – A hosted, fully managed solution that gets you live fast, no engineering required.

Results since implementing Conversion API:

One of our leading clients in the entertainment sector implemented Server Side tracking to improve data collection, comply with user privacy and improve digital marketing performance. This additional data improved attribution and smart bidding's ability to optimise ad campaigns.

Tug's Conversion API's

Track smarter, reduce CPA, and restore visibility in a privacy-first world.

Restore Lost Conversions and Optimise ROI with Conversion API Solutions

Results since implementing Conversion API: