With Real Impact we take your measurement beyond correlated assumption, to scientifically proven causal based measurement.
In response to these challenges, Tug Labs has developed Real Impact - an advanced causal modelling tool that ingests omnichannel campaign data alongside control variables specific to a brand or industry, such as competitor activity, weather, inflation rate, or seasonality. 

Then there’s the issue of restrictive algorithms. Most ad platforms use proprietary machine-learning models to optimize campaigns. While these models can be powerful, they don’t always align with specific goals or provide insight into how decisions are made. Real Impact gives marketers full visibility and autonomy with custom-built modelling tailored to your brand and industry.

What exactly are the benefits of such real-time access? It can lead to more efficient budget allocation, speedier responses to performance fluctuations, and an enhanced ability to capitalize on high-performing segments.

• Identify true uplift from brand vs performance spend
• Justify marketing investment with robust data-backed evidence
• Improve incremental ROI visibility across all marketing channels
• Unlock additional or divert budget through data-backed decision making

Through this new measurement technology, we’re able to isolate with confidence the role an individual channel plays among an omnichannel strategy. By providing clear, qualified evidence of marketing’s impact, Heads of Marketing from brands like Zipcar, END Clothing, and GenesisCare use Real Impact to validate channel impact, secure further budget, and strategize future marketing investments.