New Tug Webinar :

Next Generation Paid Social - The AI and Data Impact.

Wednesday, 28 February, 2024

12:00PM - 13:00 PM

Register now

What will you learn?

Join us for an exclusive webinar where Tug and industry partners provide invaluable insights and practical examples of the latest advancements in Paid Social advertising for B2C as well as B2B. 

Discover how AI and the changing landscape of data privacy, including depreciation of cookies, are reshaping best practices and strategies in 2024. 

Highlights include:

  • Evolution of Paid Social
    Learn how Paid Social advertising has evolved and the pivotal role played by AI and Deep Learning
    in shaping its future.

  • Next-Generation Strategies (AI, Audience, Creative, Brand)
    Gain essential insights into cutting-edge best practices and cross-platform Paid Social strategies.
    Learn how to maximise D2C sales and improve B2B lead generation. 

  • Unlocking 1st-Party Data
    Understand the necessity of 1st Party data strategies and how to integrate these into your Paid Social campaigns.

  • Measuring Causal Impact
    Learn how to bridge disconnected datasets for real-time, actionable insights for informed data-led investment decisions in advertising. 

This webinar is for any marketer interested in staying ahead of the curve in the ever-changing landscape of Paid Social advertising. Register now to secure your spot and gain a competitive edge in 2024!


If you missed our previous sessions with Google, Sky, TikTok and Acast, you can watch these on demand below: 

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Hear from industry experts
Our panellists will be sharing insights and recommendations around maximising efficiency and efficacy around using brand media.



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Andre Freitas

Client Partner EMEA 

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Ian Khan

Paid Media Account Director

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Roddy Fitzpatrick

Agency Partnerships Manager