Using the same LLMs, our technology mirrors Google’s approach to assessing helpfulness. Allowing us to audit content at scale and identify areas to optimise in-line with how AI search algorithms reward helpfulness with greater search visibility.
Do you really know how AI led search algorithms understand your content?
SEO is rapidly evolving, now incorporating AI Overviews, Google's SGE, GEO, and Social Search. Despite these advancements, the foundations of a successful holistic search strategy remains the same, prioritising content that demonstrates experience, expertise, provides value, and meets user intent.
Tug’s helpful content tool mimics a modern AI led search algorithm to provide specific recommendations to turbo-charge your current organic search visibility. In response to the changing search landscape and Google raising the bar on high-quality content, Tug Labs has developed Helpful Content - a proprietary tool that utilises large language models and technology that mimics AI search to audit content at scale and identify further areas for optimisation in-line with how AI search algorithms attribute value with greater search visibility.
Case Study - Delivering Helpful Content to exceed SEO results in Healthcare
GenesisCare, a global leader in cancer care treatment and oncology experienced a record year in organic search performance in 2024. This is despite Google releasing several Core Updates that significantly impacted healthcare providers due to the especially strong emphasis placed on EEAT within the medical field.
By utilising Helpful Content Tool to audit all existing onsite content, optimisations were made at speed and scale to ensure it provided true value to users' needs whilst meeting Google’s new higher threshold for high-quality content. The tool also identified gaps in existing content strategy, which informed new briefs to be developed that focused on priority folders that we believed would maximise user experience and the patient journey.
Whilst over 40% of brands in the sector faced significant drops in search visibility, Tug and GenesisCare together achieved a 135% year-on-year increase in organic traffic and a 91% year-on-year increase in UK patient enquiries.
