Tug Webinar: Engaging Gen Z in 2025 with tips from Snapchat and Merlin Entertainments

Marketing to Gen Z in 2025 presents significant challenges, driven by their evolving behaviours, digital savviness, and values-driven mindset.

Hurdles that brands face include: Highly fragmented digital media consumption, shorter attention spans, content overload, authenticity and trust issues, ad avoidance with a preference for organic content, and a strong demand for social and environmental responsibility (just to name a few!)

This creates a challenging landscape for marketers. With tighter budgets, digital inflation, and the need to balance immediate ROI with long-term brand equity, reaching Gen Z has never been more challenging.

In our latest webinar, Tug is teaming up with the global leader in entertainment destinations, Merlin Entertainments and the resurging social media platform, Snapchat, to share insights and real-life examples on how brands can overcome these challenges, deliver more immediate ROI, whilst building long-term brand equity among Gen Zs.

Topics to be covered include:

Merging Digital & Real-World Experiences for Maximum Impact 🤝: Learn how to tap into under-targeted Gen Z audiences using cutting-edge features such as augmented reality, talking filters, and VR alongside traditional channels. Gain insights into industry statistics and uncover common misconceptions, while mastering a range of ad formats for enhanced engagement.
The Secret to Earning Gen Z’s Trust💡: Gen Z craves authenticity but how do you deliver it? Find out how consistent and meaningful brand messaging across multiple platforms can build trust, create real connections, and drive long-term loyalty.
Channel Diversification🔀: Which platforms actually drive results with Gen Z? Learn how to strike the perfect balance across channels, avoid overspending, and maximize every touchpoint without hitting diminishing returns.
New measurement technology 📈 : Measure the impact of testing new media channels on your bottom line.
Advanced causal modelling tool that ingests multi-channel campaign data in near real-time, providing a statistically robust impact score of one set of data against another that can be used in place of attribution.